The business and technological process for controlling and managing rights associated with digital content, such as e-books, digital music or documents, is known as Digital Rights Management (DRM).  DRM is popularly associated with preventing piracy of consumer mass media.  Digital Rights Management (DRM) technologies attempt to mitigate such risks by persistently securing data wherever it goes regardless of systems and organization boundaries, and unlocking content selectively after distribution to the consumer who has purchased license to consume the content.

DRM applies at the digital content object level, protecting the object by encryption and coding with access or usage rules.  Content providers define rules governing access and use, and DRM enforces these rules in a persistent manner.  Broadly speaking, there are two types of DRM: 1.) Consumer DRM and 2.) Enterprise DRM

Enterprise DRM is often referred to as Information Rights Management (IRM).  IRM addresses the data protection needs of a different environment - the enterprise.  IRM systems protect enterprise information from unauthorized access, use, and distribution by applying rules to the information distributed in electronic documents.

The New Approach to Enterprise Digital Rights Management (DRM) white paper looks at a new aproach to IRM and key issues with the traditional IRM that needs to be addressed.  It examines what IRM needs to provide in order to be effective in satisfying the needs of today's enterprises.  

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